2025 Agenda
Here’s an overview of topics and events throughout WineVit®.
Premier Sponsor:
Monday, February 10
Click on the links below to view sessions information and speakers
The Art of Business Storytelling
9:15a.m. – 10:45a.m.
Session Manager: Sean Sullivan, Editor and Publisher, Northwest Wine Report
Canopy Management: Balancing Light, Temperature, and Fruit Quality
1:00p.m. – 2:30p.m.
Session Manager: Dr. Michelle M. Moyer, Professor and Viticulture Extension Specialist, Washington State University - Prosser
Content Advisor: Marcus Keller, Professor / Chateau Ste. Michelle Distinguished Professor in Viticulture, Washington State University- Prosser
Resilient Winemaking: Adapting to Environmental Challenges
1:00p.m. – 2:30p.m.
Session Manager: Casey Cobble, Four Feathers Wine Services
Sustaining Success in a Changing Industry
2:45p.m. – 4:15p.m.
Session Manager: Trent Ball, Yakima Valley College, Agriculture Department Vineyard & Winery Technology
Tuesday, February 11
Cracking the Distribution Code: Strategies for Washington Wineries, Session Manager Heather Bradshaw
1:00p.m. – 2:30p.m.
Session Manager: Heather Bradshaw
Wednesday, February 12
(pt. 1) Familiarizandonos con las nuevas tecnologias / Getting Familiar with the New Technologies
8:30a.m. – 10:00a.m.
Session Manager: Francisco Sarmiento and Frank Sarmiento-Torres**
The Roots of Inclusion: Centering Community & Belonging in WA Wine
8:30a.m. – 10:00a.m.
Session Manager: Heather Bradshaw, Washington Wine
Grand Tasting, Sustainable WA – From Vineyard to Purchase Order
10:15a.m. – 11:45a.m.
Session Manager: JJ Williams
Social Media Deep Dive
12:30p.m. – 2:00p.m.
Session Manager: Elizabeth Keyser-Hadley, Winemaker, Rocky Pond Winery
Water Under Pressure: Addressing Reduced Supply with Increased Demand
12:30p.m. – 2:00p.m.
Session Manager: Jake Schrader, PhD, Research Agricultural Engineer
(pt. 2) Familiarizandonos con las nuevas tecnologias / Getting Familiar with the New Technologies
12:30p.m. – 2:00p.m.
Session Manager: Francisco Sarmiento and Frank Sarmiento-Torres**
*separate ticket for Leadership Luncheon.
**will have pesticide credits available
***Day 3 items of note for WineVit® 2025: WineVit® Day 3 (Wednesday, February 12, 2025) will be a full day of Spanish language availability for participants (some in Spanish, some English with translation capabilities). Also, WineVit® 2025 Grand Tasting will take place on Day 3. There will not be a separate ticket for Grand Tasting; entry to Grand Tasting will be part of the Day 3 admission. Spanish sessions will not overlap with Grand Tasting so all WineVit® attendees can participate in Grand Tasting.